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Whether they’re on cinema posters, cereal boxes or magazine adverts – QR codes are everywhere nowadays. You only need to look at print media to see how they have penetrated daily life. The rise in popular use has been driven by advances in technology, as well as the dominance of smart phones. But what are QR codes?
Given their full name, Quick Response codes are square tags which can be scanned – much in the same way barcodes are read. Any phone with a compatible QR application and internet access can perform a scan. Once the code is read a target webpage is opened.
The best part about it is that you can do it all for free. All you have to do is download a QR reader and away you go. Among the most popular apps are ‘Red Laser’ [can be used on iPhone, Android and Windows models] ‘Barcode Scanner’ [Android] and ‘QR Code Scanner Pro’ [Blackberry].
QR codes can act as great shortcuts to exclusive offers and content while you’re on the move.